11 Qualities of an Effective Social-Media Manager
9. Is mobile
Social-media managers should be comfortable with the idea of posting status updates and tweets from any location at any time, when necessary. Whether we like it or not, the news cycle is now 24/7, and as a journalist for your cause, you need to be, too. Mobile technology enables that. Increasingly laptops are becoming cumbersome in comparison to smartphones and tablets, and as the mobile Web continues to expand, so will the tools that have been uniquely designed for smartphones and tablets. The best social-media and mobile-technology practitioners embrace these new tools, experiment with them and are willing to sacrifice some of their free time outside of traditional office hours in order to be available to their communities 24/7.
