11 Qualities of an Effective Social-Media Manager
10. Is willing to mesh his personal life with his professional life online
It's a whole new Web. It's social. It's mobile. It's public. You have to be willing to be on Facebook personally or LinkedIn professionally. You have to be willing to merge some of your personal life with your professional life online. For a good social-media manager, privacy is a concern, but it is not a crippling one. He takes responsibility for his own privacy and takes steps to protect it where and when he wants to. He is educated about privacy settings on various social-networking sites. He doesn't post anything he doesn't want his boss or his parents to see, but beyond that, mixing his personal and professional lives online is something that he is willing to do in order to be the best advocate he can be for his cause and his nonprofit.
