11 Qualities of an Effective Social-Media Manager
Following is an FS-exclusive peek at Heather Mansfield’s upcoming book, “Social Media for Social Good: A How-To Guide for Nonprofits,” scheduled for release on Sept. 9.
1. Has a passion for the cause and for social media
You can hear it in his voice and read it in his tweets. A good social-media manager has passion for his cause(s) and enjoys participating in social media. The best social-media practitioners express their personalities with a dash of attitude and a bit of flair, and are comfortable articulating their opinions online. They don't need to be brash or controversial in their opinions, but they do not shy away from asserting their viewpoints on behalf of your nonprofit, its mission and its programs.
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