11 Qualities of an Effective Social-Media Manager
Following is an FS-exclusive peek at Heather Mansfield’s upcoming book, “Social Media for Social Good: A How-To Guide for Nonprofits,” scheduled for release on Sept. 9.
2. Is friendly, patient and responsive
Effective social-media managers enjoy engaging with and responding to comments on social-media sites. They relish discussing ideas and issues online, and they do it with patience and kindness. They are attentive to their communities on an almost daily basis. They express gratitude for support, and they acknowledge questions and concerns. They have the unique ability to defuse troublesome (and sometimes obnoxious and rude) personalities with kind, but firm commentary. It's a real skill to navigate and guide the online commons and know how and when to react.
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