11 Qualities of an Effective Social-Media Manager
Following is an FS-exclusive peek at Heather Mansfield’s upcoming book, “Social Media for Social Good: A How-To Guide for Nonprofits,” scheduled for release on Sept. 9.
5. Reads blogs about social media and mobile technology
A good social-media manager is a regular reader of Mashable, TechCrunch, Social Media Today, Social Times, Mobile Marketing Watch, All Facebook, About Foursquare and other such blogs. Social media moves very quickly, and your nonprofit will fall behind or miss opportunities to explore the "Next Big Thing" if your social-media manager is not regularly browsing these blogs for breaking news about tools, upgrades and emerging trends.
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