11 Qualities of an Effective Social-Media Manager
Following is an FS-exclusive peek at Heather Mansfield’s upcoming book, “Social Media for Social Good: A How-To Guide for Nonprofits,” scheduled for release on Sept. 9.
6. Is an early adopter
The nonprofits that are the most successful in social media today were on MySpace and YouTube in 2005 and 2006. They have time on their side. Online communities grow in number over time, exponentially. The earlier you start, the more likely you are to be successful. Not only that, but online communities also tend to grow the fastest during the early adoption phase. They're not interesting or buzz-worthy once thousands of other nonprofits are using them. In fact, in the era of the social Web, and even more so on the mobile Web, early adoption in and of itself is a strategy. Those who do it first tend to do it best.
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