11 Qualities of an Effective Social-Media Manager
Following is an FS-exclusive peek at Heather Mansfield’s upcoming book, “Social Media for Social Good: A How-To Guide for Nonprofits,” scheduled for release on Sept. 9.
7. Is not overly confident about her social-media skills
Overconfidence about their social-media skills prevents most social-media managers from getting the necessary training. Every second of every day, nonprofits on Facebook, Twitter, YouTube, Flickr, WordPress, Foursquare and other social media make obvious mistakes that are counterproductive to their presence on these sites. Please get training! Take webinars, attend boot camps or go to conferences that focus on the how-to of social media. The most valuable advice should be practical and come from someone who actually manages online communities and works with these tools every single day.
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