Aaaaand … Action!
11 steps to making an effective video for your organization.
5. Make sure the video conveys a clear, relevant message. Remember, your video has to be clearly linked to your overall messaging. Before you head into video production, summarize the video's core message and goals in a simple paragraph that you can have on hand and share with the production team. When you run into the inevitable twists and editing challenges, you'll have it to guide your decisions.
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