Aaaaand … Action!
11 steps to making an effective video for your organization.
8. Consider tapping that funny bone. Humor certainly has its place, but temper it for your audience. You need the right timing and broad appeal. Test before you launch.
9. Get feedback from colleagues and members of your target audience. Once you have a rough cut of your video — meaning all shooting and most editing is complete — be sure to preview it to colleagues, family, friends and those representative of your target audiences (if possible). It's critical to get some more objective opinions. The most frequent feedback you'll hear is, "It's too long." Compile the feedback, review it and revise.
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