Aaaaand … Action!
11 steps to making an effective video for your organization.
● Embedding it in your blog.
● Running it in your waiting area and/or at events.
● Sending out an e-mail (in your e-news, if you have one) to your base with an invitation to view, share and comment (and give, of course).
11. Emphasize the call to action and track results. You're stopping short if you don't include a clear call to action and a trackable URL, e-mail address and/or phone number at the end of your video.
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