Aaaaand … Action!
11 steps to making an effective video for your organization.
Members of YouTube's Nonprofit Channel (every U.S. and Canadian organization can join — youtube.com/nonprofits) can make this link clickable, so it's even easier for viewers to act.
By creating a unique landing page for this action, you're able to measure the impact of the video.
Using video in your marketing mix is becoming essential. Follow these steps and let me know how you're doing (nancy@nancyschwartz.com). I'd like to feature examples of your organization's work in future articles and case studies. FS
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