Aaaaand … Action!

● Significantly expand audience reach through online distribution. An engaging video is easily (and likely to be) passed on by your viewers, representing an exponential growth in reach.

The St. Joseph Ballet, a youth development organization, 
created a simple video (youtube.com/watch?v=kPVuwzEBjV0) to build understanding of its work and impact around its name change to The Wooden Floor. This moving video is hugely engaging and was just named a winner in the 2010 DoGooder Nonprofit Video Awards. It's a powerful example of modest production values generating significant impact.