Aaaaand … Action!

11 steps to launching 
a successful video

1. Develop a simple plan to guide your project. Whether you're shooting a 30-second public-service announcement or an hour-long 
documentary, begin by shaping a plan incorporating preproduction, production and postproduction.

This is really no different than other nonprofit marketing endeavors you work on. You don't jump into writing a brochure, annual report, website, fundraising 
campaign, advocacy campaign, etc., without some up-front planning.