Aaaaand … Action!
11 steps to making an effective video for your organization.
● What actions do we need to motivate?
● Who do we need to reach?
● What are the best channels to reach them?
3. Know your audience. This is definitely one of the 10 commandments of online video production. You craft your website, annual report, and e-news messages and graphics to connect with the wants and preferences of your audience. Do the same with your video.
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