Aaaaand … Action!

The imagery, sound track and text must appeal to your network. Video is more "in your face" than text or graphics, so if you strike out, you strike out big.

4. Evaluate your resources to ensure they match your concept. There's always a connection between production values and budget. However, advances in software and hardware technology, and the increase in those trained to produce video, means quality video is within reach of the typical nonprofit.