Aaaaand … Action!
11 steps to making an effective video for your organization.
No matter the approach you have in mind, your video budget and work should include at least these basic elements: the team — on camera and off; the location(s) where it will be shot; the equipment for the shoot and edit (cameras, lighting, editing suites); the graphics needed for the video (still photos, logos, other typical artwork you integrate into your organization's fundraising outreach); and other effects including music, props, costumes.
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