11 Strategies to Avoid Getting Your E-Newsletter Caught By Filters

The chances are great that an e-newsletter sent this way will be caught by a filter. This has implications not only for your e-newsletter. If the e-mail is sent from an organizational e-mail address, then your organization will be identified as a spammer. “Not only are you decreasing the chances of receipt of the e-newsletter, you’re really causing a problem for regular e-mail correspondence for you and your colleagues,” she adds.