11 Strategies to Avoid Getting Your E-Newsletter Caught By Filters

If you implement this advice and get your e-newsletter to a point where it avoids filters, the next question is what to include in your e-newsletter. Schwartz says it should be concisely written so as to engage readers quickly. “E-newsletter readers, even more than your print readers, have less patience because it’s just so easy to move from one piece of content to another online. It’s been proven that people register what’s on their computer screen for about a tenth of a second and make a decision whether to continue reading or not,” she says.