11 Strategies to Avoid Getting Your E-Newsletter Caught By Filters

Nancy Schwartz, president of marketing and communications firm Nancy Schwartz & Company, says there are techniques that nonprofits can employ so their e-newsletters don’t get caught in filters. She touches on these in the article “Avoiding Filters — 11 Tips for E-Newsletter Success,” which appears on her Web site. Recently, she took some time to run through the basics of each of the 11 tips.