11 Strategies to Avoid Getting Your E-Newsletter Caught By Filters

5. Test, test, test. Schwartz says she has e-mail accounts at most of the major e-mail service providers so that she can send test versions of her e-newsletter to all of her e-mail addresses to ensure proper delivery before sending it out to the entire subscription list. “Formatting can differ from e-mail provider to e-mail provider,” she adds. “I always want to know that the e-newsletter is going to land in my subscriber’s mailbox looking good and easily readable and all the links will work.”