11 Strategies to Avoid Getting Your E-Newsletter Caught By Filters

6. Send subscribers a welcome e-mail when they sign up for your e-newsletter. Some e-newsletter service providers will have this as an automatic function. In this e-mail you can alert subscribers to what the “From” and “Subject” lines for your e-newsletter will be, so they know what to look for.

7. Ask subscribers to add the “from” e-mail address to their inbox “white list” of approved senders so your e-newsletter is not filtered into a junk or spam folder.