11 Strategies to Avoid Getting Your E-Newsletter Caught By Filters

8. Beware of trigger words and phrases that have been flagged by filters because they are typical in spam messages. Some of them are “click here,” “congratulations,” “free,” “special promotion,” “dear friend,” “unsubscribe” and “winner.”

9. Don’t send your e-newsletter as an attachment. Attachments are a burden for recipients to have to download and run through virus protection. Either send your e-newsletter within an e-mail format or send an e-mail with a link to the e-newsletter.