11 Strategies to Avoid Getting Your E-Newsletter Caught By Filters

10. Give subscribers the option to receive your e-newsletter as text rather than html. And be sure that your e-newsletter service provider offers the capability for the e-newsletter to automatically switch to text format for those subscribers who can’t receive html.

11. Don’t send your e-newsletter as a blind copy to everyone on your subscriber list. “It’s hard to believe, but there are still folks who are sending out an e-newsletter to, let’s say, 500 subscribers via their own e-mail; just plugging those 500 names into the “bcc” field in an e-mail form,” Schwartz says. “Actually, I’m working with an organization that’s very sophisticated in many other ways but they just didn’t know.”