Take
Many organizations have been using this technique successfully for years. The membership offer provides donors with a sense of inclusion or affiliation, and provides an annualized offer that could become one of the staples of your program.
Issue a challenge
At a recent conference, I heard one of the speakers refer to a “challenge match” appeal as a “license to print money.” I can’t guarantee that will be your experience, but I must agree that the challenge match appeal seems to work for every organization with which I’ve tested it.
- Companies:
- DaVinci Direct
Steve Maggio is an industry leader who has provided innovative strategy and creative for more than 200 nonprofits in his 30-year career. Since co-founding DaVinci Direct Inc. in 2005, Steve has served national accounts Disabled American Veterans, Lupus Foundation of America, Muscular Dystrophy Association, American Diabetes Association, American Cancer Society, Paralyzed Veterans of America, Memorial Sloan-Kettering, National Jewish Health and several faith-based charities, as well as regional healthcare, humane society, social service and international nonprofits. His teams have won more than 250 awards, including DMA ECHO, DMAW MAXI, DMFA Package of the Year, and NEDMA Awards for Creative Excellence, including Best of Show.
