Take
Remember to do the things that truly make your mailing sound personal. Speak in a conversational me-to-you manner, avoid the institutional “we” and tell donors in specific terms what their gifts are helping you do.
‘Keep the layouts simple and the ideas fancy’
Seasoned adman Steve Cosmopo-ulous used to say this to make his creative staff focus on the big idea instead of the window dressing: “The job of creative is to create revenue — not beauty.” Of course, if you can increase revenue and win the beauty contest at the same time, more power to you.
- Companies:
- DaVinci Direct
Steve Maggio is an industry leader who has provided innovative strategy and creative for more than 200 nonprofits in his 30-year career. Since co-founding DaVinci Direct Inc. in 2005, Steve has served national accounts Disabled American Veterans, Lupus Foundation of America, Muscular Dystrophy Association, American Diabetes Association, American Cancer Society, Paralyzed Veterans of America, Memorial Sloan-Kettering, National Jewish Health and several faith-based charities, as well as regional healthcare, humane society, social service and international nonprofits. His teams have won more than 250 awards, including DMA ECHO, DMAW MAXI, DMFA Package of the Year, and NEDMA Awards for Creative Excellence, including Best of Show.
