Take
I also like to test “blind” outer envelopes — plain ones with no logo, no teaser — especially in acquisition and for organizations that do not have great name recognition. Be wary of postage requirements, however. Historically, these have been acceptable as long as you use metered postage, but get postal approval ahead of time.
- Companies:
- DaVinci Direct
Steve Maggio is an industry leader who has provided innovative strategy and creative for more than 200 nonprofits in his 30-year career. Since co-founding DaVinci Direct Inc. in 2005, Steve has served national accounts Disabled American Veterans, Lupus Foundation of America, Muscular Dystrophy Association, American Diabetes Association, American Cancer Society, Paralyzed Veterans of America, Memorial Sloan-Kettering, National Jewish Health and several faith-based charities, as well as regional healthcare, humane society, social service and international nonprofits. His teams have won more than 250 awards, including DMA ECHO, DMAW MAXI, DMFA Package of the Year, and NEDMA Awards for Creative Excellence, including Best of Show.
