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Give your donors a choice on how to give
Web/mail integration is a great way to give donors more choices. Instead of thinking in terms of converting direct-mail donors to Web donors, or vice versa, let the donor decide how he or she wants to give.
One way to do this is to add an online giving option to your direct-mail letters and reply slips. Tell donors that they can give via the Web by going to a unique URL address.
- Companies:
- DaVinci Direct
Steve Maggio is an industry leader who has provided innovative strategy and creative for more than 200 nonprofits in his 30-year career. Since co-founding DaVinci Direct Inc. in 2005, Steve has served national accounts Disabled American Veterans, Lupus Foundation of America, Muscular Dystrophy Association, American Diabetes Association, American Cancer Society, Paralyzed Veterans of America, Memorial Sloan-Kettering, National Jewish Health and several faith-based charities, as well as regional healthcare, humane society, social service and international nonprofits. His teams have won more than 250 awards, including DMA ECHO, DMAW MAXI, DMFA Package of the Year, and NEDMA Awards for Creative Excellence, including Best of Show.
