Take
The URL directs the donor not to your home page, but to a landing page that is coordinated in its design and messaging with the direct-mail package and enables the donor to make a gift online.
Some donors will give online, some will choose to respond via direct mail, and some will become donors who give via both channels over time. A recent study by Convio and StrategicOne suggests that these multi-channel donors might have a greater long-term value to your organization.
- Companies:
- DaVinci Direct
Steve Maggio is an industry leader who has provided innovative strategy and creative for more than 200 nonprofits in his 30-year career. Since co-founding DaVinci Direct Inc. in 2005, Steve has served national accounts Disabled American Veterans, Lupus Foundation of America, Muscular Dystrophy Association, American Diabetes Association, American Cancer Society, Paralyzed Veterans of America, Memorial Sloan-Kettering, National Jewish Health and several faith-based charities, as well as regional healthcare, humane society, social service and international nonprofits. His teams have won more than 250 awards, including DMA ECHO, DMAW MAXI, DMFA Package of the Year, and NEDMA Awards for Creative Excellence, including Best of Show.
