Take
And the Web giving option could be a good way for you to bring younger donors into the fold.
Grow your own list
Conventional wisdom holds that the best e-mail list for your organization is organically grown — or compiled in-house. Ask for donors’ e-mail addresses in each direct-mail appeal. Provide them with a reason to give you the e-mail address by offering e-newsletters or other “inside information” to be disseminated electronically. Talk about how donating online saves money and reduces waste, making your mission more efficient.
- Companies:
- DaVinci Direct
Steve Maggio is an industry leader who has provided innovative strategy and creative for more than 200 nonprofits in his 30-year career. Since co-founding DaVinci Direct Inc. in 2005, Steve has served national accounts Disabled American Veterans, Lupus Foundation of America, Muscular Dystrophy Association, American Diabetes Association, American Cancer Society, Paralyzed Veterans of America, Memorial Sloan-Kettering, National Jewish Health and several faith-based charities, as well as regional healthcare, humane society, social service and international nonprofits. His teams have won more than 250 awards, including DMA ECHO, DMAW MAXI, DMFA Package of the Year, and NEDMA Awards for Creative Excellence, including Best of Show.
