Take
The long-term goal is to build a relationship with donors via multiple channels.
Keep your branding consistent
Whether you’re communicating through the mail, Web, telephone or other medium, make the extra effort to stay consistent in your branding. The definition of “brand” that I prefer these days comes from adman Donny Deutsch, who states simply, “A brand is a set of shared values.”
- Companies:
- DaVinci Direct
Steve Maggio is an industry leader who has provided innovative strategy and creative for more than 200 nonprofits in his 30-year career. Since co-founding DaVinci Direct Inc. in 2005, Steve has served national accounts Disabled American Veterans, Lupus Foundation of America, Muscular Dystrophy Association, American Diabetes Association, American Cancer Society, Paralyzed Veterans of America, Memorial Sloan-Kettering, National Jewish Health and several faith-based charities, as well as regional healthcare, humane society, social service and international nonprofits. His teams have won more than 250 awards, including DMA ECHO, DMAW MAXI, DMFA Package of the Year, and NEDMA Awards for Creative Excellence, including Best of Show.
