Take
Create mid-level and major-donor clubs for those who give single gifts that fit your pre-selected criteria — and invite donors who give slightly less to move up to those "giving club” levels and receive special recognition and other benefits.
Test a membership offer
Even if yours is not a membership-based program, you could have success with a package that provides a member card. If you’re not comfortable with the term “member,” call it a “supporter card” or “contributor card.”
- Companies:
- DaVinci Direct
Steve Maggio is an industry leader who has provided innovative strategy and creative for more than 200 nonprofits in his 30-year career. Since co-founding DaVinci Direct Inc. in 2005, Steve has served national accounts Disabled American Veterans, Lupus Foundation of America, Muscular Dystrophy Association, American Diabetes Association, American Cancer Society, Paralyzed Veterans of America, Memorial Sloan-Kettering, National Jewish Health and several faith-based charities, as well as regional healthcare, humane society, social service and international nonprofits. His teams have won more than 250 awards, including DMA ECHO, DMAW MAXI, DMFA Package of the Year, and NEDMA Awards for Creative Excellence, including Best of Show.
