Social-Media Best Practices: 12 Tips for Making the Best of Any Social Site, Part 2

Identify and interact with influencers
A key part of any social-media strategy involves identifying influencers — those who have nice-sized online networks can effectively spread your message and are able to activate others. These individuals can help you reach more people because of the trusted relationships they’ve already built. As you build relationships with people online, look for the influencers and be thoughtful about how you engage and build relationships with them. It’s very possible they can help amplify your message like you’ve never been able to do.