Social-Media Best Practices: 12 Tips for Making the Best of Any Social Site, Part 2

Connect the dots
The social Web is very much a game of relationships and a place where those who are genuinely using the tools for good want to connect with other like-minded individuals. As you build your network of fans, help them to get to know each other by connecting them. Make introductions on Facebook. Share something that one of your fans has done with another on Twitter. Help build a tight-knit network by being a connector who’s always looking for ways to build beneficial relationships between others.