Social-Media Best Practices: 12 Tips for Making the Best of Any Social Site, Part 2

Pump out useful information and content
Think of participating on the social Web like you think about your website. Would people come back if you failed to update your website with useful information on a regular basis? Doubtful. The same holds true on the social Web, so make sure to consistently share great content that’s relevant and useful to your fan base. Keep in mind that it doesn’t have to be content that you wrote or created. It can be news stories, resources from other websites, information from a partner organization, etc. The key is that you become valuable by sharing useful content.