12 Steps to Get Your Organization to Tomorrow

8. Identify and activate your missionaries
Craver put forth these statistics: 84 percent of all donors prefer to be solicited by folks they know, and 20 percent of most donor databases comprise missionaries/recruiters, i.e., donors who want to and enjoy spreading the word about your mission. “It’s very important to design a plan to put these recruiters to work,” Craver said. "The missionaries who have a network of friends … social media should be tailored to them.”