12 Steps to Get Your Organization to Tomorrow

How can you tell a missionary? “Look at their actions,” Craver offered. “People who tend to be most engaged, you can be 90 percent sure they’ll be missionaries.” Design a recruiting plan, and give them the tools — social-networking pages, widgets, peer-fundraising tools, etc. — to be missionaries on your organization’s behalf. “These are the folks who will really produce far more than they give,” Craver said.