12 Steps to Get Your Organization to Tomorrow

9. Recognize and reward loyalty
“Donors who you can identify as loyalists give four times to five times as much as the average donor. [Keeping and garnering loyal donors] is a matter of financial survival and financial thriving,” Craver stressed.

The characteristics of loyalty don’t seem to fit any specific demographic, he said. Loyal donors tend to identify themselves as loyal by giving the same amount to every organization they give to. Craver suggested doing a very simple online survey to a new donor asking her about her support habits to other organizations. That way, you can quickly identify those who will be most loyal to you.