12 Steps to Get Your Organization to Tomorrow

“You want to spend the most time and money with those people to reward that loyalty,” he said. How? Craver stressed that you don’t need a grand event. “What people like more than anything else is to know that they made a difference,” he shared.

Donors normally ask two questions when deciding to donate: Will my money make a difference, and did it make a difference? Implement a stewardship process that reports back to the donors on the impact of their gifts. Acknowledgment is key as well — anniversary cards (of gifts or membership), thank-yous, birthday cards, etc.