12 Steps to Get Your Organization to Tomorrow

“Recognition that you are watching and know what they are doing is so important to donors,” Craver said.

10. Rekindle the love
Re-engage lapsed donors with new messages and new offers.

11. Prepare for courtship

• Invest in loyalty and “missionary” programs.
• Attract “believers.”
• Give them ways to show support and get involved.
• Invest in lead generation, modeling and research.

12. Revisit step 1