12 Steps to Get Your Organization to Tomorrow

4. Invest in research
The more you know about your donors and your organization, the better understanding you can have about how to bring in funds and foster loyalty. Study your most loyal donors to find out what makes them loyal. Conversely, dig deeper to see what you can learn from your least loyal donors. The more research you embark on, the more you can learn about your mission, message, channels, acquisition sources, etc., to better optimize your programs.