12 Steps to Get Your Organization to Tomorrow

5. Re-examine your 'product'
“Look at how people describe what you do and how you describe what you do,” Craver said. Is there a disconnect there? If so, why? Ask yourself questions such as: Should we emphasize a different part of the organization or program? A new initiative to better compete with others? Are we still relevant? Is there new competition? Find ways to connect with donors and stay top of mind.