12 Steps to Get Your Organization to Tomorrow

6. Test your message
Any good fundraiser knows testing is essential — don’t let the economy prevent you from continuing this best practice. Test alternate messages, images, spokespersons/signers, premiums, positioning, etc. Craver suggested multivariate testing because it is fast, accurate and inexpensive. Also, he pointed out, “Almost 85 percent of people that join an organization do research online before giving,” so test your online communications as well.