12 Steps to Get Your Organization to Tomorrow

7. Revisit prospecting tactics
The timing, channel, audience may be slightly different than before. Test new prospecting techniques, and make adjustments accordingly. Also, be aware of changing demographics. “Involvement is important,” Craver said. “The end of the baby boom generation and all of Gen X and Gen Y — this involvement and ability to do more than just give money is important.” This generation of donors wants a larger say and more transparency in where their dollars are going, and they want to be a part of the mission, not just funders.