12 Steps to Weave Your Nonprofit Marketing Loose Ends Into a Tight, Powerful Plan

[Editor's Note: This article originally appeared on Nancy Schwartz's Getting Attention! blog, "Weave Your Nonprofit Marketing Loose Ends Into a Tight, Powerful Plan," summarizing her session at the 2011 Nonprofit Technology Conference held in Washington, D.C., last week.]

Last week I had the opportunity to join three fantastic colleagues to share guidance on this crucial nonprofit marketing challenge at #11NTC (NTEN’s annual conference). And I want to share that guidance with you.