Strength 
Training for 
Fundraisers

We'd aspire to ask fewer people for more money for better reasons. We'd set out to find the real donors, because we know real profit comes from real relationships with real donors.

5. I'd cut out all short-term thinking, including all hard-sell activities

Instead, we'd lay solid foundations for a secure and lasting future that's not driven by short-term targets or objectives. I'd start by searching out opportunities for mutual benefit. I'd lay down strategies to develop committed giving and bequest income. I'd banish all high-pressure activities and make sure that we don't sell to our donors but instead work with them and for them, as respected counselors and friends.