12 tips to help you flex your fundraising muscle and build (or rebuild) an effective development office from the ground up.

By Ken Burnett

Donors don't like to be sold to. They never did. Effective communications, we are reliably informed by research, build trust and confidence among our donors. And trust and confidence are the foundations of good relationship development. I'd make communication with our donors a dialogue, not a monologue. I'd recruit genuine experts with track records in effective communication. Our story would get told. And how!