12 tips to help you flex your fundraising muscle and build (or rebuild) an effective development office from the ground up.

By Ken Burnett

I'd foster the lost art of storytelling and practice "experience" fundraising. Fundraising isn't about asking for money. It's about inspiring people to believe that they can make a difference — then helping them to make it. Fundraising is the inspiration business, and however much we may try to elevate and complicate it, at its heart it is little more than telling stories. I'd encourage all my fellow fundraisers to become master storytellers.