Strength 
Training for 
Fundraisers

✔ Invest in good pictures and in people who can write compellingly, with power and passion.

✔ Design for readability.

✔ Send less, but better. Make sure what goes to donors is only good.

8. I'd make ours a 
listening and a hearing organization

In addition to training myself and my fundraising colleagues in how to provide appropriate yet highly professional levels of service and donor care, I'd make sure we know what our donors want and that we implement what they want us to do. I'd meet and talk to donors at every opportunity. I'd offer our donors a say in formulating our strategies. I'd encourage feedback, comments, questions and complaints. I'd regularly research our donors' views (and those of lapsed donors too), and I'd survey and measure their satisfaction.