Strength 
Training for 
Fundraisers

In all their communications, fundraisers need to switch from monologue to dialogue. In addition to investing effort and resources into knowing and understanding their donors, they should make sure donors don't adopt a passive role but instead can readily become active participants who get as involved as possible (within their own levels of comfort). This can be achieved by offering donors genuinely interesting and worthwhile involvement opportunities, inviting donors to visit and see your work for themselves, so they really can get under your organization's skin and become not just participants but co-owners of your cause. To achieve this, you have to become a listening and hearing organization.