Strength 
Training for 
Fundraisers

✔ Don't just listen — really hear what your donors tell you, and act upon what you learn.

9. I'd work on strategies that build our donors' trust and confidence in 
us and our organization

This means that in addition to producing the best, most involving, most welcome communications in all practical formats, I'd try to make our communications into models of good stewardship. I'd publish "the standards we set for ourselves" in our annual report. I'd offer donors a charter that sets out clearly our commitment to them, explaining how we propose to be excellent stewards of the funds they entrust to our care. I'd include volunteers and other key supporters and constituents in this too, as well as donors.